London Restaurant News

Asian Lifestyle 2004

Chris Hartley
LondonEats.com

Saturday, July 03, 2004

UK's Premiere Asian Exhibition of its Calibre

Asian Lifestyle 2004

Asian Lifestyle 2004 is set to celebrate all aspects of the vibrant Asian culture and showcase a diverse range of products and services not easily accessible to everyone. It is an event to be enjoyed by one and all.

Vijay Saggar

Media magnate Tony Lit of Sunrise Radio and exhibition mogul Vijay Saggar of Himalaya Shows, Events and Exhibitions Ltd are bringing to the UK's capital the largest and leading exhibition of its kind, Asian Lifestyle 2004 at the prestigious Olympia Grand Hall on 9th, 10th and 11th July.

The Asian Lifestyle 2004, in association with Sony Entertainment Television Asia, will showcase a plethora of exhibitors from near and far giving Asian and mainstream brands and services a unique opportunity to display their products to consumers of all backgrounds, cultures and countries.

Some of the biggest names in entertainment will perform exclusively at the event including talented new artist Raghav and hot young producer and DJ Rishi Rich. The exhibition guarantees to hold your attention from the moment you step inside to the minute you unwillingly leave. Aside the selection of performances, there will also be a number of Bollywood A-list stars in attendance and four daily fashion shows.

There has been a resurgence in popularity of Asian culture, Bollywood's finest actress Aishwarya Rai was recently voted one of the world's most beautiful women and is the first Indian actress to become a jury member at the Cannes Film Festival.

Asian success is further confirmed by the West End spectacular 'Bombay Dreams', now on Broadway and Quentin Tarantino's observation that India is one out of only three countries to have a sustainable film industry.

Even the world's hottest stars, including Beyonce and Jennifer Lopez, have succumbed to wearing the intricate designs of Asian influenced clothing.

Exhibitors will showcase goods covering all aspects from one's lifestyle, which fall in to the following sectors:

Astrology
Business & Enterprise
Cookery
DIY
Education
Entertainment
Fashion
Fitness
Food & Drink
Hair & Beauty
Health
Home - Style
Jewellery & Accessories
Mind & Body - Ayurveda
Music
Sports
Technology & Communications
Wedding

Time spent at the Asian Lifestyle 2004 means having accessibility to specialist goods and items you never even dreamed existed and is an event for everyone, irrespective of age and income.

In addition, a variety of interactive activities will be on offer to ensure that visitors achieve the ultimate experiences. Extra features include astrology readings, beauty makeovers, recruitment village, cookery demonstrations, cinema theatre, sports demonstrations, kids activity playground and the Virtual Reality Experience.

Tony Lit comments, "There have been many attempts to create this type of show in the past, but there has always been something missing, either the products have been right and the venue wrong, or the venue is right and the product wrong. This show intends to deliver on both fronts and is an event not to be missed."

For further information contact
Sterling Media:
Tel: 020 7801 0077
Fax: 0207 801 0087

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